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Nature Valley Granola Bars

unwrap the outdoors

The taste of nature is only a lapful of crumbs away.




AD: Brookyln Staten DP: Jensen Walker CW:)


ScrollTax

Get Paid to Get Off Social Media

How do we solve social media addiction? 

It’s hard to stop scrolling when all you think about is the Reels from your friend that you’re missing.
So, we gamified getting off social media by turning it into a competition between with your friends. 


AD: Rebeca Fuentes CW:)


Client Work
Kanab, Utah Tour Guides 

Shoulda got a guide

Kanab, Utah, a small town in southern Utah right next to 3 national parks and 5 state parks, wanted us to get families to hire a tour guide for their next trip.

While your family’s self-appointed-outdoor-expert is great, they’re nowhere close to the real thing.


Social








    



OOH

We placed these around Kanab for visitors to see the even crazier places they can reach with a tour guide.







Collateral

Like a firefighter, tour guides can seem like the coolest people on Earth. We made “Jr. Tour Guide” stickers for kids and had tour companies hand them out.



Headlines

These digital placements were for the same client, but a different brief.
The ask was to get 40–55-year-olds earning $100K+ in NV, UT, and CA, already low in the funnel, to book a trip.





AD: Hill Jones Agency: Boncom CW:)



U-Haul

Move What Matters

U-Haul wanted to win the hearts of families in a world that is increasingly individualistic. 
We played on the insight that just like migrating animals, soon-to-be parents would do anything for their growing family.

Print







Streaming on Disney+ and Amazon Prime Video



AD: Tabea Gursch DP: Jacob Holman CW:)

I hope you’re having a great day.