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Get Paid to Get Off Social MediaIt’s hard to stop scrolling when all you think about is the Reels from your friend that you’re missing.
So, we gamified getting off social media by turning it into a competition between with your friends.
AD: Rebeca Fuentes CW:)
Paid in Blood
The brief asked us to make a statement depicting the impact of corruption. In our social-media-based reality, the corrupt actions of politicians make headlines one day and are covered up the next. Our campaign prints the names of all the victims of corruption and posts them in public and hand-delivers them to the politicians, demanding they take accountability for their actions paid in blood by their citizens.Meta AI Glasses
Eyes for the BlindThe visually impaired community has historically been overlooked and disregarded. Not only do Meta AI Glasses help the blind navigate their lives, but Meta can also make a cultural statement by creating a campaign just for them. We worked closely with Jacob, a blind graduate student, and online communities for the production of the campaign.
Insight: Visualy impaired individuals crave independence.
The Idea: Meta AI glasses see for you so you can be your own guide.
In all print/OOH executions, the braille is embossed into the paper and poster.
OOH
Translation: You could read this with Meta AI glasses, hands free.
We included a seperate message within the same ad for those who can see:
You have no idea what this is saying, but you could with Meta AI Glasses.
Translation: If you’re reading this, Meta AI glasses are for you.
Translation: The future is here. It’s shaped like glasses.
Through this campaign, Meta not only reaches a new audience but also makes a social statement by truly seeing the visually impaired community, a group that is often overlooked and excluded.
AD: Parker Bond CW:)