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Oral-B Glide
Success Starts Between Your Teeth
Success is made up of tiny habits, done repeatedly. If you want to conquer the world, start by conquering plaque.
Our campaign shows that flossing daily is the secret to success.
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Glide will partner with LinkedIn, the home of hustlers.If you buy Oral-B Glide, you’ll find a QR code in the package that lets you add a “Daily Flosser” badge to your profile. Not only does this prove to your boss, and your mother-in-law, that you’re a responsible, capable adult, but it also automatically boosts your visibility to recruiters.
Oral-B will become LinkedIn’s voice for success.
Oral-B Glide will partner with the most succesful people on Instagram. In a digital stunt, celebrities will share how the habit of flossing daily has helped them get where they are. Then, TMZ will cover the action.
Extra Extra!
We even wrote a self help book
AD: AJ Hagman DP: Josh Dahl CW:)