Oral-B Glide
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Oral-B Glide
Success Starts Between Your Teeth
Oral-B needed to penetrate a new audience. So, we targeted those looking to level up in their lives.
If you master the skill to floss daily, you have the discipline to do anything.
Our campaign shows that flossing daily is the secret to success.
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Glide will partner with LinkedIn, the home of hustlers.If you buy Oral-B Glide, you’ll find a QR code in the package that lets you add a “Daily Flosser” badge to your profile. Not only does this prove to your boss, and your mother-in-law, that you’re a responsible, capable adult, but it also automatically boosts your visibility to recruiters.
Oral-B will become LinkedIn’s voice for success.
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Extra Extra!
We even wrote a self help book—
fully equipped with space to track your flossing and other equally important life goals.
AD: AJ Hagman DP: Josh Dahl CW:)