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Meta AI Glasses
Eyes for the BlindInsight: Visually impaired individuals crave independence.
The Idea: Meta AI Glasses see for you so you can be your own guide.
The visually impaired community has historically been disregarded and underserved. This campaign doesn’t merely promote the functional benefits of Meta AI Glasses; it actively acknowledges a community that is too often ignored, calling attention to the importance of designing for the visually impaired rather than around them.
Shoutout to online communities and Jacob, a blind student we worked closely with, for the production of the campaign.
Radio
Social video
Across all print executions, braille is embossed on the medium, allowing the message to be understood through touch.
OOH
Across all OOH executions, braille is embossed on the medium, allowing the message to be understood through touch. Buttons to push for audio descriptions are also available.Braille translation: If you’re reading this, Meta AI glasses are for you.
While this is a billboard is out of reach to be read by hand, its intent is to invite curiosity to learn more.
Braille translation: The future is here. It’s shaped like glasses.
Through this campaign, Meta not only reaches a new audience but also makes a social statement by serving the visually impaired community, a group that is often overlooked and excluded.
AD: Parker Bond CW:)