Shoulda got a guide Kanab, Utah, a small town in southern Utah right next to 3 national parks and 5 state parks, wanted us to get families to hire a tour guide for their next trip.
While your family’s self-appointed-outdoor-expert is great, they’re nowhere close to the real thing.
Social
OOH
We placed these around Kanab for visitors to see the even crazier palces they can reach with a tour guide.
Collateral
Like a firefighter, tour guides can seem like the coolest people ever. We made “Jr. Tour Guide” stickers for the juniors and distributed them to tour companies to hand them out.
Headlines
These digital placements were for the same client, but a different brief. The ask was to get 40–55-year-olds earning $100K+ in NV, UT, and CA, already low in the funnel, to book a trip.